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Tornado MRCA Tie

Technical Information

Catalogue No: C0771
Category: Personal/Personnel
Object Type: Promotional Item
Object Name: Tornado MRCA Tie
Part No: None
Serial No: None
Manufacturer: Macaseta
Division: Unknown
Platform(s): Tornado
Year of Manufacture: circa 1980
Dimensions: Width (mm): 70
Height (mm): 1,420
Depth (mm): 2
Weight (g): 28
Location: Cupboard CB (Awards 1) [Main Store]
Inscription(s):

Macesata Ltd.
Goodall Street
Macclesfield
Cheshire
Twinzine
The Club Tie Specialists
Polyester
Washable
Do not iron
Made in England"

Notes:

Many of the programmes gave a Tie to the team working on the project and it was also a useful gift to visitors. The Tie might be supplied in-house or by the end customer.
This is a navy blue tie with diagonal stripes of roundels from the UK, German and Italian Air Forces plus a white motif of the Tornado aircraft complete with red after-burn.

 The Panavia Tornado is a family of twin-engine, variable-sweep wing multirole combat aircraft, which was jointly developed and manufactured by Italy, the United Kingdom, and West Germany. There are three primary Tornado variants: the Tornado IDS (interdictor/strike) fighter-bomber, the suppression of enemy air defences Tornado ECR (electronic combat/reconnaissance) and the Tornado ADV (air defence variant) interceptor aircraft.
The Tornado was developed and built by Panavia Aircraft GmbH, a tri-national consortium consisting of British Aerospace (previously British Aircraft Corporation), MBB of West Germany, and Aeritalia of Italy. It first flew on 14 August 1974 and was introduced into service in 1979–1980. Due to its multirole design, it was able to replace several different fleets of aircraft in the adopting air forces. The Royal Saudi Air Force (RSAF) became the only export operator of the Tornado in addition to the three original partner nations.

The Company in common with most organisations has a wide range of items promoting the Company name as a form of advertising. The range extends from  'cheap and cheeful'; the sort of thing that would be on the Stand at an Exhibition like the SBAC Farnborough Show. The young visitors love collecting these items along with pictures and Brochures. Such items would include the following:

Stickers, Carrier Bags, Furry Bugs, simple aircraft assembly kits, Cardboard Head Up Display, Drinks Mats. Sometimes a collection of items is put together in something like a Pouch or presentation bag.

A more up-market offering, of better quality, might include:

Mugs, Pens, Key Fobs, Tape Dispensers, Magnifying Glasses, Model cars or the Hybrid Bus, Penknife and Pens.

The top range gifts are usually presented to important visitors or taken on visits to customers and these might include:

Executive Toys, Paperweights, Business Card Holders, Wallets, Clocks, Calculators, Engraved glasses and Glass blocks with a contained model and legend (BAE Systems liked to produce glass Globes to illustrate the global reach of the company). A rather special gift has been a Hologram of a coin.

Ties have been a regular gift in the days when they were regularly worn and were presented as recognition of achievement or membership of a group or ‘club as well as being a promotional gift. Employees for example will be encouraged to wear a T-Shirt with a Corporate Logo which gives a corporate identity. 

The RAA includes items of this type acquired from Suppliers and visits to Customers.

 

Click to enlarge