BAE Systems Lenticular Bookmark

[front]
Dependable - Innovative
BAE SYSTEMS

[back]
Dependable - Innovative

E&IS value proposition is "to be the most dependable supplier of innovative solutions."

Dependable:
Delivering reliable quality goods and services to our customers and "doing what we promised to do."

Innovative:
Striving for new ideas, technologies and ways of working together to secure our competitive advantage.

BAE SYSTEMS

This bookmark was a handout attached to the related newspaper.

The lenticular aspect refers to the prismatic front surface that allows another image to be seen when viewed obliquely, as the images show.