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GAv Drinks Coaster

Technical Information

Catalogue No: C0715
Category: Corporate/Business
Object Type: Promotional Item
Object Name: GAv Drinks Coaster
Part No: None
Serial No: None
Manufacturer: GEC Avionics
Division: Not Applicable
Platform(s):
Year of Manufacture: circa 1980
Dimensions:
Width (mm):
102 
Height (mm):
Depth (mm):
102 
Weight (g):
15 
Location: Coasters Box in Display Cabinet 1 [Main Store]
Inscription(s):

GEC Avionics

Notes:

It dates from around 1984 when the company name was GEC Avionics and the Mat shows the red Gunsight logo on a white background with the company name in the centre. The material is a plastic with an edge seal.

The Company in common with most organisations has a wide range of items promoting the Company name as a form of advertising. The range extends from  'cheap and cheeful'; the sort of thing that would be on the Stand at an Exhibition like the SBAC Farnborough Show. The young visitors love collecting these items along with pictures and Brochures. Such items would include the following:

Stickers, Carrier Bags, Furry Bugs, simple aircraft assembly kits, Cardboard Head Up Display, Drinks Mats. Sometimes a collection of items is put together in something like a Pouch or presentation bag.

A more up-market offering, of better quality, might include:

Mugs, Pens, Key Fobs, Tape Dispensers, Magnifying Glasses, Model cars or the Hybrid Bus, Penknife and Pens.

The top range gifts are usually presented to important visitors or taken on visits to customers and these might include:

Executive Toys, Paperweights, Business Card Holders, Wallets, Clocks, Calculators, Engraved glasses and Glass blocks with a contained model and legend (BAE Systems liked to produce glass Globes to illustrate the global reach of the company). A rather special gift has been a Hologram of a coin.

Ties have been a regular gift in the days when they were regularly worn and were presented as recognition of achievement or membership of a group or ‘club as well as being a promotional gift. Employees for example will be encouraged to wear a T-Shirt with a Corporate Logo which gives a corporate identity. 

The RAA includes items of this type acquired from Suppliers and visits to Customers.

 

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