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GAv ADD Drinks Coaster

Technical Information

Catalogue No: C0751
Category: Corporate/Business
Object Type: Promotional Item
Object Name: GAv ADD Drinks Coaster
Part No: None
Serial No: None
Manufacturer: GEC Avionics
Division: Airborne Display [ADD]
Platform(s):
Year of Manufacture: 1984
Dimensions:
Width (mm):
95 
Height (mm):
Depth (mm):
95 
Weight (g):
Location: Coasters Box in Display Cabinet 1 [Main Store]
Inscription(s):

ADD
GEC AVIONICS

Notes:

This a rather dirty Beer Mat but is rare and shows in blue and white colours the ADD ‘Airborne Display Division’ name above the GEC Avionics company name. The triangular shape shows some Head Up Display symbols above what could be a curved horizon. The RAA holds two of these mats

The Company in common with most organisations has a wide range of items promoting the Company name as a form of advertising. The range extends from  'cheap and cheeful'; the sort of thing that would be on the Stand at an Exhibition like the SBAC Farnborough Show. The young visitors love collecting these items along with pictures and Brochures. Such items would include the following:

Stickers, Carrier Bags, Furry Bugs, simple aircraft assembly kits, Cardboard Head Up Display, Drinks Mats. Sometimes a collection of items is put together in something like a Pouch or presentation bag.

A more up-market offering, of better quality, might include:

Mugs, Pens, Key Fobs, Tape Dispensers, Magnifying Glasses, Model cars or the Hybrid Bus, Penknife and Pens.

The top range gifts are usually presented to important visitors or taken on visits to customers and these might include:

Executive Toys, Paperweights, Business Card Holders, Wallets, Clocks, Calculators, Engraved glasses and Glass blocks with a contained model and legend (BAE Systems liked to produce glass Globes to illustrate the global reach of the company). A rather special gift has been a Hologram of a coin.

Ties have been a regular gift in the days when they were regularly worn and were presented as recognition of achievement or membership of a group or ‘club as well as being a promotional gift. Employees for example will be encouraged to wear a T-Shirt with a Corporate Logo which gives a corporate identity. 

The RAA includes items of this type acquired from Suppliers and visits to Customers.

 

Click to enlarge