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Coffee Mug depicting Hawk MSC-2

Technical Information

Catalogue No: C1690
Category: Corporate/Business
Object Type: Promotional Item
Object Name: Coffee Mug depicting Hawk MSC-2
Part No: None
Serial No: None
Manufacturer: Unknown
Division:
Platform(s):
Year of Manufacture: circa 2013
Dimensions:
Width (mm):
120 
Height (mm):
95 
Depth (mm):
80 
Weight (g):
344 
Location: Cupboard 3 (awards) [Main Store]
Inscription(s):

Hawk MSC-2

Notes:

The IAR 99 Șoim (Hawk) is a Romanian advanced trainer and light attack aircraft. In 2013 as part of an upgrade a finite element analysis of flutter was carried out using MSC-2 software. MSC Software Corporation was formed in 1963 under the name MacNeal-Schwendler Corporation (MSC). The company developed its first structural analysis software called SADSAM (Structural Analysis by Digital Simulation of Analog Methods) at that time, and was deeply involved in the early efforts of the aerospace industry to improve early finite element analysis technology.
This is a Coffee Mug with a print of IAR 99 Hawk Jets, flying in formation.

The Company in common with most organisations has a wide range of items promoting the Company name as a form of advertising. The range extends from  'cheap and cheeful'; the sort of thing that would be on the Stand at an Exhibition like the SBAC Farnborough Show. The young visitors love collecting these items along with pictures and Brochures. Such items would include the following:

Stickers, Carrier Bags, Furry Bugs, simple aircraft assembly kits, Cardboard Head Up Display, Drinks Mats. Sometimes a collection of items is put together in something like a Pouch or presentation bag.

A more up-market offering, of better quality, might include:

Mugs, Pens, Key Fobs, Tape Dispensers, Magnifying Glasses, Model cars or the Hybrid Bus, Penknife and Pens.

The top range gifts are usually presented to important visitors or taken on visits to customers and these might include:

Executive Toys, Paperweights, Business Card Holders, Wallets, Clocks, Calculators, Engraved glasses and Glass blocks with a contained model and legend (BAE Systems liked to produce glass Globes to illustrate the global reach of the company). A rather special gift has been a Hologram of a coin.

Ties have been a regular gift in the days when they were regularly worn and were presented as recognition of achievement or membership of a group or ‘club as well as being a promotional gift. Employees for example will be encouraged to wear a T-Shirt with a Corporate Logo which gives a corporate identity. 

The RAA includes items of this type acquired from Suppliers and visits to Customers.

 

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