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Battlefield Helicopter Avionics Sticker

Technical Information

Catalogue No: C0754
Category: Corporate/Business
Object Type: Promotional Item
Object Name: Battlefield Helicopter Avionics Sticker
Part No: None
Serial No: None
Manufacturer: BAE Systems
Division: Unknown
Year of Manufacture: circa 1990
Width (mm):
Height (mm):
Depth (mm):
Weight (g):
Location: Sticky Badges Box in Display Cabinet 1 [Main Store]

Battlefield Helicopter Avionics
24-hour, all-weather capability
Designed to Survive


In the early 1990’s GEC Marconi Avionics teamed with Bell Textron to bid for the UK Army Attack Helicopter programme. The Venom proposed was a derivative of the US Marine AH-1 Super Cobra with an upgrade incorporating an improved cockpit layout, and weapon systems as well as a complete night fighting capability.
The new cockpit incorporated colour multi-function displays, moving map displays, head-down targeting displays using Forward Looking Infra Red (FLIR) or TV Imagery, and helmet mounted displays showing flight symbology, FLIR, TV and night vision goggle imagery.
This capability was seen as a new business opportunity and was offered for other countries and platforms such as the Russian built Mi-24 Hind operated by a number of NATO countries. It is this Helicopter that is shown on the sticker and at one time the company had an example on the site which was used to support various bids. A mock-up of the Venom cockpit was also built in the Simulation facility. The RAA has six of these promotional stickers.

The Company in common with most organisations has a wide range of items promoting the Company name as a form of advertising. The range extends from  'cheap and cheeful'; the sort of thing that would be on the Stand at an Exhibition like the SBAC Farnborough Show. The young visitors love collecting these items along with pictures and Brochures. Such items would include the following:

Stickers, Carrier Bags, Furry Bugs, simple aircraft assembly kits, Cardboard Head Up Display, Drinks Mats. Sometimes a collection of items is put together in something like a Pouch or presentation bag.

A more up-market offering, of better quality, might include:

Mugs, Pens, Key Fobs, Tape Dispensers, Magnifying Glasses, Model cars or the Hybrid Bus, Penknife and Pens.

The top range gifts are usually presented to important visitors or taken on visits to customers and these might include:

Executive Toys, Paperweights, Business Card Holders, Wallets, Clocks, Calculators, Engraved glasses and Glass blocks with a contained model and legend (BAE Systems liked to produce glass Globes to illustrate the global reach of the company). A rather special gift has been a Hologram of a coin.

Ties have been a regular gift in the days when they were regularly worn and were presented as recognition of achievement or membership of a group or ‘club as well as being a promotional gift. Employees for example will be encouraged to wear a T-Shirt with a Corporate Logo which gives a corporate identity. 

The RAA includes items of this type acquired from Suppliers and visits to Customers.


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