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P110 Key Fob & Penknife

Technical Information

Catalogue No: C1227
Category: Corporate/Business
Object Type: Promotional Item
Object Name: P110 Key Fob & Penknife
Part No: None
Serial No: None
Manufacturer: Unknown
Division: Unknown
Platform(s): P110
Year of Manufacture: circa 1970
Dimensions: Width (mm): 40
Height (mm): 80
Depth (mm): 15
Weight (g): 28
Location: Cupboard CK (Display 6) [Main Store]



The P110 project was the so-called Jaguar replacement, was a single-seat twin-engined fighter. This project started in 1969 as Air Staff Target 396. It then became AST 403; then the European Combat Aircraft [ECA]; then the P110. Ultimately this development led through the Agile Combat Aircraft [ACA], the Experimental Aircraft Programme [EAP] and finally to the Eurofighter Typhoon.
This item comprises a two bladed penknife and a bottle opener with a screwdriver tip within a leather case marked P110.

The Company in common with most organisations has a wide range of items promoting the Company name as a form of advertising. The range extends from  'cheap and cheeful'; the sort of thing that would be on the Stand at an Exhibition like the SBAC Farnborough Show. The young visitors love collecting these items along with pictures and Brochures. Such items would include the following:

Stickers, Carrier Bags, Furry Bugs, simple aircraft assembly kits, Cardboard Head Up Display, Drinks Mats. Sometimes a collection of items is put together in something like a Pouch or presentation bag.

A more up-market offering, of better quality, might include:

Mugs, Pens, Key Fobs, Tape Dispensers, Magnifying Glasses, Model cars or the Hybrid Bus, Penknife and Pens.

The top range gifts are usually presented to important visitors or taken on visits to customers and these might include:

Executive Toys, Paperweights, Business Card Holders, Wallets, Clocks, Calculators, Engraved glasses and Glass blocks with a contained model and legend (BAE Systems liked to produce glass Globes to illustrate the global reach of the company). A rather special gift has been a Hologram of a coin.

Ties have been a regular gift in the days when they were regularly worn and were presented as recognition of achievement or membership of a group or ‘club as well as being a promotional gift. Employees for example will be encouraged to wear a T-Shirt with a Corporate Logo which gives a corporate identity. 

The RAA includes items of this type acquired from Suppliers and visits to Customers.


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