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Typhoon Model Aircraft Kit

Technical Information

Catalogue No: C0745
Category: Corporate/Business
Object Type: Promotional Item
Object Name: Typhoon Model Aircraft Kit
Part No: None
Serial No: None
Manufacturer: Unknown
Division: Not Applicable
Platform(s): Typhoon (Eurofighter/EFA)
Year of Manufacture: circa 2012
Dimensions:
Width (mm):
337 
Height (mm):
183 
Depth (mm):
11 
Weight (g):
21 
Location: Display Cabinet 1
Inscription(s):

Eurofighter Typhoon
The world's most advanced multi-role combat aircraft

Notes:

This is a kit of a Eurofighter Typhoon which was given out at one of the Open Days at BAE Systems Rochester.

It is marked with an unrecognised overlapping H+P logo and the barcode: 4 002422 071817.

The RAA contains a number of models of equipment and aircraft. The equipment models were used as a marketing aid and often to ensure that the production unit will fit in the space; this was particularly true for Head Up Displays. Such equipment models will have minimal or no functionality. Models might  just be used as weighted units or as cockpit lighting evaluation units. The HUD used on the YF-16 was of the correct weight and envelope but only mounted the Spin 'chute button (a feature only required for the early test flights). Many of these models were made by professional model makers from the original drawings and could be quite expensive; alternatively the real hardware would be used.

The aircraft models range from the simple small scale kits to quite large display items. The large model aircraft were often a marketing tool from places like Airbus or Boeing but may be found in Boardrooms or Reception areas wheras the small models may be given as a visitor handout. Those models made from kits have largely been brought in from home but are useful to illustrate the platform alongside the equipment. The large models will be hugely expensive.

The Company in common with most organisations has a wide range of items promoting the Company name as a form of advertising. The range extends from  'cheap and cheeful'; the sort of thing that would be on the Stand at an Exhibition like the SBAC Farnborough Show. The young visitors love collecting these items along with pictures and Brochures. Such items would include the following:

Stickers, Carrier Bags, Furry Bugs, simple aircraft assembly kits, Cardboard Head Up Display, Drinks Mats. Sometimes a collection of items is put together in something like a Pouch or presentation bag.

A more up-market offering, of better quality, might include:

Mugs, Pens, Key Fobs, Tape Dispensers, Magnifying Glasses, Model cars or the Hybrid Bus, Penknife and Pens.

The top range gifts are usually presented to important visitors or taken on visits to customers and these might include:

Executive Toys, Paperweights, Business Card Holders, Wallets, Clocks, Calculators, Engraved glasses and Glass blocks with a contained model and legend (BAE Systems liked to produce glass Globes to illustrate the global reach of the company). A rather special gift has been a Hologram of a coin.

Ties have been a regular gift in the days when they were regularly worn and were presented as recognition of achievement or membership of a group or ‘club as well as being a promotional gift. Employees for example will be encouraged to wear a T-Shirt with a Corporate Logo which gives a corporate identity. 

The RAA includes items of this type acquired from Suppliers and visits to Customers.

 

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