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GMAv Colour LCD Drinks Coaster

Technical Information

Catalogue No: C0736
Category: Head-Down Display [HDD]
Object Type: Promotional Item
Object Name: GMAv Colour LCD Drinks Coaster
Part No: None
Serial No: None
Manufacturer: GEC-Marconi Avionics
Division: Unknown
Platform(s):
Year of Manufacture: circa 1985
Dimensions:
Width (mm):
89 
Height (mm):
Depth (mm):
89 
Weight (g):
Location: Coasters Box in Display Cabinet 1 [Main Store]
Inscription(s):

High Brightness Liquid Crystal Colour Displays
GEC-Marconi Avionics
0131-314-8482

Notes:

This is a square mat showing a Liquid Crystal colour display face. These displays were produced by Ferranti and were continued after the takeover by GEC- Marconi Avionics so they date from between 1994 to 1998.

The Company in common with most organisations has a wide range of items promoting the Company name as a form of advertising. The range extends from  'cheap and cheeful'; the sort of thing that would be on the Stand at an Exhibition like the SBAC Farnborough Show. The young visitors love collecting these items along with pictures and Brochures. Such items would include the following:

Stickers, Carrier Bags, Furry Bugs, simple aircraft assembly kits, Cardboard Head Up Display, Drinks Mats. Sometimes a collection of items is put together in something like a Pouch or presentation bag.

A more up-market offering, of better quality, might include:

Mugs, Pens, Key Fobs, Tape Dispensers, Magnifying Glasses, Model cars or the Hybrid Bus, Penknife and Pens.

The top range gifts are usually presented to important visitors or taken on visits to customers and these might include:

Executive Toys, Paperweights, Business Card Holders, Wallets, Clocks, Calculators, Engraved glasses and Glass blocks with a contained model and legend (BAE Systems liked to produce glass Globes to illustrate the global reach of the company). A rather special gift has been a Hologram of a coin.

Ties have been a regular gift in the days when they were regularly worn and were presented as recognition of achievement or membership of a group or ‘club as well as being a promotional gift. Employees for example will be encouraged to wear a T-Shirt with a Corporate Logo which gives a corporate identity. 

The RAA includes items of this type acquired from Suppliers and visits to Customers.

 

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