« Previous Next »

HybriDrive® Demonstrator Bus, 1:76 Model

Technical Information

Catalogue No: C1265
Category: Vehicles/Platforms
Object Type: Promotional Item
Object Name: HybriDrive® Demonstrator Bus, 1:76 Model
Part No: ukbus 6029
Serial No: None
Manufacturer: Alexander Dennis
Division: Unknown
Year of Manufacture: 2010
Dimensions: Width (mm): 74
Height (mm): 83
Depth (mm): 190
Weight (g): 325
Location: Cupboard CD (Models) [Main Store]

ukbus 6029
Alexander Dennis E400H
The Demonstrator
Creative Master Northcord Ltd
1:76 Scale Precision Collectible
A product of
Creative Master Northcord Ltd
A member of Creative Master Overseas Holdings Ltd.
Flat D, 3/F, Yeung Yiu Chung (No. 8) Ind. Bldg.,
20 Wang Hoi Road,
Kowloon Bay,
Hong Kong
Tel: (852) 2396 0147
Fax: (852) 2789 1737
E-mail: info@cmn.com.hk


This is a model of the Alexander Dennis, Metroline, London bus fitted with HybriDrive® propulsion from BAE Systems.

See for more information on HybriDrive® technology.

The model is made by Creative Master Northcord Ltd and its given dimensions are for the bus model inside its plastic display case which is a close fit inside its 30gram cardboard box.

The Company in common with most organisations has a wide range of items promoting the Company name as a form of advertising. The range extends from  'cheap and cheeful'; the sort of thing that would be on the Stand at an Exhibition like the SBAC Farnborough Show. The young visitors love collecting these items along with pictures and Brochures. Such items would include the following:

Stickers, Carrier Bags, Furry Bugs, simple aircraft assembly kits, Cardboard Head Up Display, Drinks Mats. Sometimes a collection of items is put together in something like a Pouch or presentation bag.

A more up-market offering, of better quality, might include:

Mugs, Pens, Key Fobs, Tape Dispensers, Magnifying Glasses, Model cars or the Hybrid Bus, Penknife and Pens.

The top range gifts are usually presented to important visitors or taken on visits to customers and these might include:

Executive Toys, Paperweights, Business Card Holders, Wallets, Clocks, Calculators, Engraved glasses and Glass blocks with a contained model and legend (BAE Systems liked to produce glass Globes to illustrate the global reach of the company). A rather special gift has been a Hologram of a coin.

Ties have been a regular gift in the days when they were regularly worn and were presented as recognition of achievement or membership of a group or ‘club as well as being a promotional gift. Employees for example will be encouraged to wear a T-Shirt with a Corporate Logo which gives a corporate identity. 

The RAA includes items of this type acquired from Suppliers and visits to Customers.


Click to enlarge