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Technical Information

Catalogue No: C0765
Category: Personal/Personnel
Object Type: Promotional Item
Object Name: GSD Tie
Part No: None
Serial No: None
Manufacturer: Macaseta
Division: Gyro [GD]
Year of Manufacture: circa 1968
Dimensions: Width (mm): 67
Height (mm): 1,320
Depth (mm): 2
Weight (g): 30
Location: Cupboard CB (Awards 1) [Main Store]

Macesata Ltd.
Goodall Street
The Club Tie Specialists
Do not iron
Made in England


This is a navy blue neck tie with apple and integrals motif designed for the Gyro Systems Division (GSD). The design was the winner of an internal competition. This Division was transferred to Rochester from Borehamwood in 1963 and in 1973 merged with Inertial Navigation Division (IND) so the tie can only be dated to this decade.

The Company in common with most organisations has a wide range of items promoting the Company name as a form of advertising. The range extends from  'cheap and cheeful'; the sort of thing that would be on the Stand at an Exhibition like the SBAC Farnborough Show. The young visitors love collecting these items along with pictures and Brochures. Such items would include the following:

Stickers, Carrier Bags, Furry Bugs, simple aircraft assembly kits, Cardboard Head Up Display, Drinks Mats. Sometimes a collection of items is put together in something like a Pouch or presentation bag.

A more up-market offering, of better quality, might include:

Mugs, Pens, Key Fobs, Tape Dispensers, Magnifying Glasses, Model cars or the Hybrid Bus, Penknife and Pens.

The top range gifts are usually presented to important visitors or taken on visits to customers and these might include:

Executive Toys, Paperweights, Business Card Holders, Wallets, Clocks, Calculators, Engraved glasses and Glass blocks with a contained model and legend (BAE Systems liked to produce glass Globes to illustrate the global reach of the company). A rather special gift has been a Hologram of a coin.

Ties have been a regular gift in the days when they were regularly worn and were presented as recognition of achievement or membership of a group or ‘club as well as being a promotional gift. Employees for example will be encouraged to wear a T-Shirt with a Corporate Logo which gives a corporate identity. 

The RAA includes items of this type acquired from Suppliers and visits to Customers.


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